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Non-Fat Advertising: Your Dad Would Like This Place
Let me set this up... my wife said to me, "Your Dad would like this place." Truckers, farmers, mechanics, old retired guys, waitresses that call you "sugar", etc. To tell you the truth... I love those...
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Non-Fat Advertising: Are You a Specialist?
Isn't it easier to remember a specialist than a jack of all trades? Take MY industry for example - Advertising. There are "marketing" firms that started out being a specialist in websites. But then...
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Non-Fat Advertising: Hmm. I’m curious.
What makes someone want to know more about something? What makes them want to take a peek around the corner? Curiosity. A lot of things can make us curious. Interesting pictures, words, sounds, smells,...
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The BEST thing to include in your advertising!
A point of difference within your business makes advertising work a heck of a lot better. But the trouble with this …is that a lot of small businesses do NOT run their businesses much different from...
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